What else should I consider for my title?
Use correct spelling​
Your title should be free of any grammar or spelling mistakes. Be careful to proofread before submitting product info.
If English is not your native language, please take extra caution. Have an English-speaking friend or colleague review your product first. If that's not possible, use a free tool like Grammarly or Hemingway App to catch errors.
Don't be a copycat​
Before you create a product title, do a quick search on the Marketplace. Are there any other products with the same or similar titles? Duplicate titles are not allowed. Are there any product titles that sound similar? If your title is too close to an existing one, it could be rejected.
Any attempts to steal traffic from an existing product via title manipulation is not allowed — and could result in punishments to your vendor account.
Use brand names correctly​
If you have permission to use a third-party brand in your marketing, your product title cannot be a direct copy of the brand's name. It must be a unique identifier, adding additional words or custom stylization.
Examples:
- ❌ Zoom
- âś… Zoom Toolkit
- âś… Toolkit for Zoom
- âś… MyZoom
Use correct capitalization​
Always use title case capitalization (APA) for product titles.
Here are some title case rules:
Capitalize the first letter of the first word.
Even if it's “The” or “A”.
Capitalize major words.
These include:
- Nouns, verbs, and adjectives
- Proper nouns (names, places, and brands)
- Adverbs (e.g., "quickly", "well", "north", "here", "on", "in", "around", "close", "tomorrow", "really", "always")
- Pronouns (e.g., "you", "we", "she", "all", "them", "him", "few", "they", "I", "it", "me", "that", "those", "who", "what")
Don't capitalize minor words.
These include:
- Short (i.e., three letters or fewer) conjunctions (e.g., "and", "or", "but", "as", "for", "so", "yet")
- Short (i.e., three letters or fewer) prepositions (e.g., "to", "in", "on", "off", "of", "for", "by", "at", "as", "up", "out")
- All articles ("a", "an", and "the")
Capitalize all other words with four or more letters
Want to skip all the rules? Plug your title into one of these free tools. It will be automatically converted to title case. (Just remember to set your tool to APA rules.)
Finally, here are a few other capitalization mistakes to avoid:
- Don't use all lowercase
- Don't use ALL CAPS
- Some exceptions will be given for brand names (e.g., OBS, NVIDIA, IFTTT, VLC), file types (e.g., PNG, AEP, GIF), and common acronyms or abbreviations (e.g., VST, SDK, IP, API, CPU)
- Don't use capital letters for emphasis
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