Deep Links
Deep links allow the Marketplace to bring users to a specific place within an application. This guide will walk you through accepted deep link formats.
Deep links are essential because they allow close integration with Elgato apps and supported third-party apps.
For example, a Stream Deck plugin that helps a creator manage their microphone settings in a press could link directly to the user's Stream Deck app (as opposed to just launching Stream Deck and leaving the user to install the plugin and/or any prerequisites manually).